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Media Adverts

The Ceramics Industry International Promotion Committee has decided that adverts be placed in the trade magazines published in USA as part of the promotional activities directed to USA, a target market of the Ceramic Tile Industry. As a result of the circulation and reader profile research carried out, it was deemed appropriate to place promotional adverts on the Turkish Ceramics Industry in the ceramics tile magazines "Tile and Decorative Surfaces" and "National Floor Trends". An agreement was entered into for 12 months with "Tile & Decorative Surfaces" magazine and a 4-month agreement with "National Floor Trends" magazine. These adverts, a sample of which is given in the annex, has started to be published in these magazines since February 2002. The corporate and address details of firms wishing to establish contact with Turkish ceramic manufacturers interested in the Turkish ceramics adverts among the readers of these magazines in the issues containing the advert were procured from the magazines and sent to our member firms.

The Ceramics Industry International Promotion Committee has decided that adverts be placed in the trade magazines published in USA as part of the promotional activities directed to USA, a target market of the Ceramics Sanitary Ware Industry. As a result of the circulation and reader profile research carried out, it was deemed appropriate to place promotional adverts on the Turkish Ceramics Industry in the ceramics tile magazines "Kitchen and Bath Design News" ve "The Wholesaler". An agreement was entered into for 12 months with "The Wholesaler” magazine and a 4-month agreement with magazines "Kitchen and Bath Design News" magazine. These adverts, a sample of which is given in the annex, has started to be published in these magazines since February 2002. The corporate and address details of firms wishing to establish contact with Turkish ceramic manufacturers interested in the Turkish ceramics adverts among the readers of these magazines in the issues containing the advert were procured from the magazines and sent to our member firms.

Taking into account the potentials of the Gulf countries, full page adverts were placed in Gulf Construction, the most important construction trade magazine of the region in its February and March 2003 issues to promote the UNICERA Trade Fair in these countries.

In conjunction with the magazines in which adverts were placed, other international publications were sent articles describing the present state of the Turkish Ceramics Industry, economic reports containing industry data and publicity articles on the manufacturers in the industry to be published in these magazines. The magazines where news on our industry were published are Ceramic World Review, Tile Italia, Asian Ceramics, Gulf Construction, Tile & Decorative Surfaces and National Floor Trends.   

 

Turkish Ceramics Federation Atatürk Mah. Namık Kemal Cad. Ekincioğlu Sok. No:44/1 Ataşehir/İstanbul iinfo@turkishceramics.com
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