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Global Position



The ceramic production tradition, which started on Anatolian soil 8,000 years ago in Alacahöyük, coming to our day going through the Seljuki, Byzantium and Ottoman periods, has gained an industrial dimension in 1950s. The Turkish ceramics industry, which started production in industrial sense, has become one of the largest ceramics manufacturers in the world in this time period which may be deemed quite short.

Its becoming the third largest manufacturer in Europe in tiles with a production of 180 million m2 and again, the third largest in ceramic sanitary ware with production over 8 million pieces at the beginning of the new millennium, is evidence revealing the economic power of Turkish ceramics industry. Today, Turkish firms deliver products to 60 countries and thanks to the ever-growing production capacity, modern technological investments and high quality advantages, the competitive power of the Turkish ceramics sector in global markets also grows. Turkey is the third largest exporter in the world in the tile and sanitary ware sector.

The largest plants in the world performing integrated production under a single roof are in Turkey. The capacity figures of the Turkish ceramics manufacturers are well above those of other countries. Whilst the average capacity of ceramic tile manufacturers in Italy and Spain is 2-3 million m2, this figure is at 8 million m2 level in Turkey.

One of the most important factors carrying the Turkish ceramics sector to the top today is that firms continuously invest in technology and they have structures adaptable to most recent innovations. As 60 % of the total capacity of the Ceramic Tile Sector was installed after 1990 and firms which were launched before 1990 have renewed their technologies in the last ten years, Turkish ceramic firms are in a superior position technologically compared to their rivals.

The Turkish ceramics firms, which allocated a certain percentage of their turnovers to R&D activities since 1980s, have sought the ways of building the future in those years already. This perspective has carried the Turkish ceramics industry to the position of leader in research and development activities over the years.

Turkish firms conduct comprehensive research on projections of overall business and customer trends and develop their competitive power through activities depending on the results of such research. The current position of the industry, what goes on domestically and abroad, what kind of changes are expected regarding the future and also in what direction the overall global business trends move and how these will impact the industry are all analyzed and addressed diligently.

Yet another important leg of research and development activities is product development. These involve product designs, colorings to be made, being made based on prices and current trends, depending on the data in the local and international markets for fulfillment of wishes researched and determined by marketing units or which directly come from the customer and the consumer to the firms.

Another activity which may be included in research development operations is the securing and controlling of quality. The quality standard and how it will be controlled in every phase of production are set. Each product goes through quality control in various stages of production. The necessary physical, chemical and mineralogical tests, analyses and similar measurements of raw materials, semi-finished goods, finished goods, fuel, waste and similar substances relating to the production processes are carried out.

The Turkish ceramics producer firms have set as a target a continuous improvement effort in business processes by the quality management systems developed especially starting with 1990s while they also continuously invest in technology. The ceramics firms, which all have ISO 90001 certificates have documents showing conformity of their products to the standards of applicable countries as they export to almost all regions of the world.

The total quality management applied by ceramics firms to work processes has caused major increases in product quality and productivity. The advances secured by firms in terms of product, service quality and branding in the world markets by way of continuous improvement in work processes and training are striking.

Turkish firms, which establish sales offices abroad especially in countries with high sales, also have on-line connections to major distributors in the countries they export to. Finished products come to life in light of the information filtered through this electronic infrastructure system storing information on market trends and new product needs.


Turkish Ceramics Federation Atatürk Mah. Namık Kemal Cad. Ekincioğlu Sok. No:44/1 Ataşehir/İstanbul iinfo@turkishceramics.com
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