» Homepage   |   » Contact   |   » Members

  News / Eczacıbaşı buys 51% stake of Villeroy&Boch Tile Division
Board of TÜRKONFED paid a visit to Turkish Ceramics Federation
SERFED brought together authorities of DTM and members of ceramics sector
Export target for 2009 in ceramics is 1 billion dollars
Turkish Ceramics shake Bologna with the Shaman show
The most comprehensive design by TEA and UFT “Design Turkey Industrial Design Awards”
Zeynep Bodur Okyay elected Turkish Ceramics Federation President
Largest trade fair UNICERA embraces the industry in its 20th year
Ordinary General Meetings of Member Associations of Turkish Ceramics Federation held
Izmir Rotary Club 10th Golden Jug Ceramic Contest
Kale Group shares its 50th anniversary jubilance with its business partners in
After SERES 2007
Italy State Medal for Adnan Polat
Cairo Tower, refurbished by VitrA Tile and VitrA Fix products
Fire of Anatolia Charms at Cersaie Trade Fair
Award to Ibrahim Bodur from Italy
Kaleseramik produces the world’s only flexible “thinnest and largest sized” ceramic Kalesinterflex
The Ceramics Leg of the Project “Impact of Horizontal Implementation of EU Acquis on Leading Turkish Industries” held under collaboration of IKV – SERKAP
Demonstration of strength by the ceramic industry; UNICERA 19th International Ceramics and Bathroom Trade Fair
VitrA adds another page to its collaboration with designers: Aziz Sarıyer
Paper Kiln Workshop under the leadership of Mutlu Başkaya at Hacettepe
SERSA 2007 General Meeting held
Eczacıbaşı buys 51% stake of Villeroy&Boch Tile Division
Ilhami Tezcan elected as SERHAM’s Honorary President
E.C.A. and SEREL elected to Turquality
New management for Turkish Ceramics Association
Turkish Ceramics Industry meets at New Year's Ball
“American Collection” by Yüksel Seramik…
Menemen III. International Art Festival and Pottery Contest
Turkish and Korean ceramic fine artists meet in Alaçatı
CTDA(Ceramic Tile Distributors Association) members visit Turkish ceramicists
Izmir Rotary Club 9th Golden Jug Ceramic Contest awards given
E.C.A–Serel rewards future Turkish designers
SERKAP becomes CET Member
The “best bathroom prize” from Wallpaper to VitrA’s Istanbul Collection


Eczacıbaşı buys 51% stake of Villeroy&Boch Tile Division

Eczacıbaşı, seeking to enhance its power and effectiveness in international markets, purchased 51 % stake of Villeroy&Boch Tile Division which is the world’s oldest and well known ceramic brand Villeroy&Boch AG’s subsidiary in the field of ceramic tiles.

With the agreement signed in Istanbul on Monday, March 26, 2007, all production and marketing operations of Villeroy&Boch Tile Division will be conducted by Eczacıbaşı. Presently, effecting one half of ceramic tile exports made from Turkey to Germany, Eczacıbaşı raises its ceramic tile production capacity to 35 million square meters with this agreement, increasing its ceramic tile market share in Germany to 10 % and its ceramic tile market share in Central Europe to 5 %.

Production facilities owned by Eczacıbaşı in the field of ceramic tiles will go up to eight in total with Villeroy&Boch Tile Division’s two factories in Germany and one in France. Eczacıbaşı, whose net ceramic tile sales will go up to 300 million Euros and the number of employees of which will rise to 2500 with this purchase, will rank second in the German ceramic tile market.

Eczacıbaşı Holding Chairman of Board of Directors Bülent Eczacıbaşı, speaking at the signature ceremony held at Istanbul Modern, stating that they added Villeroy&Boch to Eczacıbaşı Building Group brands comprising VitrA, Artema and Engers, added; “Considering that Villeroy&Boch is a world brand recognized as the representative of quality in the building sector with 259 year experience, I believe that this initiative is one of the best indicators of the points we reached and horizons we can go to in global competition.

The foundation of the oldest and well known ceramic brand in the world Villeroy&Boch AG dates back to 1748. The enterprise, with an annual volume of 1 billion Euros, is engaged in three main lines of business, being the bathroom group, tableware and ceramic tile. Villeroy&Boch, joining traditional and innovative approaches, is recognized as the best known ceramic brand in the world.


Turkish Ceramics Federation Atatürk Mah. Namık Kemal Cad. Ekincioğlu Sok. No:44/1 Ataşehir/İstanbul iinfo@turkishceramics.com
Designed by Dreams&Bytes